Digital Marketing Specialist
Managing advertising campaigns for one of the largest shopping malls in Syria

I run social media platforms · launch ad campaigns · turn manual tasks into automated systems · build AI tools
Combined audience across platforms I oversee
Cumulative ad spend managed
Platforms managed
A social media and digital marketing specialist with more than 8 years of experience in managing digital platforms, developing content, and running advertising campaigns.
I have managed and developed more than 40 platforms across YouTube, Facebook, Instagram, TikTok, X, Threads, Telegram, and WhatsApp, with a total audience of more than 60 million followers
I run paid advertising campaigns on Meta and Google, with total spend exceeding $200,000, and I develop automation tools using AI tools and application programming interfaces (APIs).
I also design internal tools that help teams organize tasks and improve production efficiency.
Managing advertising campaigns for one of the largest shopping malls in Syria
Managing advertising campaigns for a real estate development company's commercial complex in rural Aleppo
Continuous service since October 2022 within the METAFORA media group; contracted via Jeel Media until June 2026 and directly by Syria TV since July 2026.
Managed Syria TV's platforms through Gen Media from October 2022 to June 2026, then directly within the TV team from July 2026
Built a full-fledged in-house media team for a media company, developing workflows, assigning tasks, and organizing production processes.
Managed digital marketing for Abna Sabah Group of Companies and oversaw its social media platforms and paid advertising campaigns
Founded Nostalgia Library for Arabic books in Turkey, and managed the team, operations, and marketing, as well as book sales and distribution within Turkey and to countries around the world
Editorial calendars, team workflows and platform playbooks for newsrooms and brands.
Request this serviceFull-funnel campaigns, creative testing and reporting tied to business results.
Request this servicen8n and Apps Script pipelines for tracking, reporting and publishing.
Request this servicePrompt systems and internal tools that turn raw news into publish-ready packages.
Request this serviceAuto-updating dashboards that track the department’s producers across output, views and performance tiers, with weekly deltas and underperformance alerts.
View project →An internal platform that turns raw news copy into publish-ready packages for each platform, built around the channel’s editorial rules.
View project →A web portal for collaboration requests: submission, approval, execution and tracking in one flow.
View project →New models, tools and real applications, and where AI is heading.
Political and social news across the world and the Arab region.
Economics, financial markets and business management.
Buildings, cities and the history behind them.
Photography, film language and AI-generated video.
How sport is covered, packaged and followed online.
For collaborations, consulting or a conversation about social strategy, write to me.